However many people do not realise that by taking simple steps and changing their lifestyles they can reduce their risk of developing the disease in later life.

37 percent of people feared developing dementia above cancer, heart disease, diabetes and strokes.  The survey showed that 62 percent of people questioned did not believe that changes in their lifestyle would have any effect on their chances of developing dementia.

By making small changes to routine habits people can reduce the onset of dementia in later life and raising awareness can help to change attitudes towards the disease.

The top tips from the Alzheimer’s Society to have an impact upon the chances of developing dementia include not smoking, taking regular exercise, eating less saturated fats, leading an active social life and having regular cholesterol and blood pressure checks with your GP.

The survey coincided with a new campaign to encourage people to be more aware of the issue of dementia and what steps can be taken to reduce the risk of developing the disease.

‘Be Headstrong’ is the new campaign and challenges people to adopt simple changes to their lifestyle, to stamp out the stigma that is associated with dementia and to encourage people to raise awareness of the disease and help to fund the fight against the illness.

With one in three people in the UK likely to end their lives suffering from dementia it is a very real problem and a huge fear amongst thousands of people particularly as we have an ageing population that puts a greater strain on healthcare resources, carers and family members.

There are many people who have first hand experience of their friends or family members suffering from dementia but seemingly there is a reluctance to talk about the problem.  It is hoped that the campaign will help to highlight the issue and promote a more pro-active and positive approach to help people understand how to reduce their risk of developing the illness.